Copywriting Services
Make an impact. 🌍 (And money in the process.)
Your business has the coolest planet-saving mission. Your copy should communicate that.
Your business has the coolest planet-saving mission. Your copy should communicate that.
You’re out to create positive change in the world. That’s why you don’t have time – or words – to waste.
So, let’s craft the right copy for you – copy that sparks immediate connection with your people and ignites a positive movement and action.
Nope, don’t just believe me. Believe my clients: ⬇️
“Jenna came highly recommended to me when I was looking for a copywriter for a major update for my business website. Copy has been a thorn in my side, and I had avoided it for many years, so we were really starting from the beginning in the creation of copy and a brand voice for my business. I interviewed 4 fantastic copy writers before deciding to go with Jenna. Her empathy, clarity, professionalism, and ability to get to the heart of my needs set her apart.”
Annie Robershaw
Anne Robershaw, LMFT, PLLC
What gets your mission moving the fastest? AKA what kind of copy do you need first?
Website Copywriting
Website Copywriting
A well-written website tells your audience exactly why you’re perfect for them. It does half (or fully) your job while you sleep.
And with SEO, your website even “finds” your clients for you. More sleeping and more winning. Sounds like a dream? Nope, just the right copy.
Get your website copy written the right way. By a copywriter who gives a damn about your business and mission.
What do you walk away with? Beautiful, thoroughly-researched, damn well-written, laser-focused, crips and clear, mission-aligned copy for your five most essential website pages (I can help recommend which ones those are for your specific business and industry, if you’re not sure) tailored to your ideal audience and goals.
Expected Timeline:
4-6 weeks (depending on final number of pages and extra elements)
Conscious, Transparent Pricing:
Website copy projects start at $4,800. The final price depends on any inclusions you’d like (such as SEO or extra pages) I will always explain and confirm the final price with you before we lock anything in.
5 pages are typically what most businesses need as a starting point for an optimized website. If you need more, no problem, we’ll add them in! I’m also happy to help you determine your ideal page count.
You most likely should have at least 5 core pages. If you really don’t want them, we’ll cut them out of the project, but the starting price for website copy is the same due to the comprehensive research and planning that goes into all website copy (so you should take the extra pages if you ask me!).
Possibly, but not in this package. Contact me for one-off pages (I decide this on a case-by-case basis. If you’re a returning client, the answer is most likely yes.)
50% to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500, the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!).
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Quick website copy FAQ:
5 pages are typically what most businesses need as a starting point for an optimized website. If you need more, no problem, we’ll add them in! I’m also happy to help you determine your ideal page count.
You most likely should have at least 5 core pages. If you really don’t want them, we’ll cut them out of the project, but the starting price for website copy is the same due to the comprehensive research and planning that goes into all website copy (so you should take the extra pages if you ask me!).
Possibly, but not in this package. Contact me for one-off pages (I decide this on a case-by-case basis. If you’re a returning client, the answer is most likely yes.)
50% to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500, the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!).
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Emails That Excite
Emails That Excite
… and ignite action!
Did you know that emails can get you an average ROI* of up to $42 for every 1 dollar spent?! That’s right, targeted emails and the right email copy can bring you big moolah (and impact).
(* Return On Investment)
The best thing? Your customers want you to email them. They want to spend money on your stuff (they signed up for it, remember). By landing in your customers’ inbox, you’re making it easy for them to maximize their own mission and planet-saving impact.
Make their day. Send them the right emails, let them spend money on your business, and make money in the process. It’s a triple win. (Or as David Rose would say: “Why are you still not sending emails?! I’ve asked you thrice now.”)
What do you walk away with?
A clearly structured, damn well-written email series laser-focused on your business, mission, campaign, and goals. Crafted to make your audience swoon (and buy). You also get 3 must-click Subject Line variations for you to test. (Because A/B-testing subject lines for your audience is just about the most fun your email program can have.)
Don’t know which type of emails are best for you? I can help you determine that for you.
Popular email sequences are:
- A monthly newsletter with updates, specials, and valuable content
- An evergreen welcome series
- A focused sales sequence to get a specific product or service out to the right audience
- An effective please-come-back-to-us abandoned cart series
- A vibey nurture sequence to keep your customers happy and coming back for more, time and time again.
Expected Timeline:
2-4 weeks (or ongoing)
Conscious, Transparent Pricing:
Email copy projects start at $2,600. The final price depends on the sequence we’re doing and its main goal. I will always outline and explain the final price for you before we lock anything in.
Quick email copy FAQ:
This depends. The “professional copywriter” answer is: as many as you need. In clearer words: you can tell me if you have a preference in mind (e.g. sending out weekly/biweekly/monthly emails), and then I’ll help you refine your strategy to the most effective number (or cadence) based on your goals. The goal of the “number” is to be most effective for your audience, business, and goals.
Typically no. It’s for the total sequence. So, you wouldn’t be able to divide the final price by the number of emails to cut corners. The final price factors in various elements (such as your goals, the “warmth” of your email list, the price of the goods/services you’re offering, how “quick” a likely sale is, plus many other things).
Absolutely. I recommend most clients to always keep content rolling out to their audience. This is the best way to keep them engaged and keep sales rolling in!
Possibly, but not in this package. Contact me for one-off one-off emails (I decide this on a case-by-case basis.)
50% to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500, the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!). For ongoing email copy, I usually set up a retainer agreement for us that outlines what copy will be written each month, and which is to be paid in full at the beginning of each month.
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Quick email copy FAQ:
This depends. The “professional copywriter” answer is: as many as you need. In clearer words: you can tell me if you have a preference in mind (e.g. sending out weekly/biweekly/monthly emails), and then I’ll help you refine your strategy to the most effective number (or cadence) based on your goals. The goal of the “number” is to be most effective for your audience, business, and goals.
Typically no. It’s for the total sequence. So, you wouldn’t be able to divide the final price by the number of emails to cut corners. The final price factors in various elements (such as your goals, the “warmth” of your email list, the price of the goods/services you’re offering, how “quick” a likely sale is, plus many other things).
Absolutely. I recommend most clients to always keep content rolling out to their audience. This is the best way to keep them engaged and keep sales rolling in!
Possibly, but not in this package. Contact me for one-off one-off emails (I decide this on a case-by-case basis.)
50% to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500, the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!). For ongoing email copy, I usually set up a retainer agreement for us that outlines what copy will be written each month, and which is to be paid in full at the beginning of each month.
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Non-Salesy Sales Copy
Non-Salesy Sales Copy
Do you have an exciting new mission-boosting product or service you want to get into the hands of the right people? Ad copy, with the right targeting and delivery strategy, can reach your people super effectively.
Your sales copy can include any (or all) of the following:
- Sales pages
- Landing pages
- Social ads
- Other ads (banner, third party-content, video/audio, etc.)
- Product descriptions
- Freebies or lead magnets
- Flyers
- And lots more
We can also chat about creating organic social content, case studies, brochures, eBooks, and more. These types are more educational copy than sales copy, but they can still support your overall sales campaigns.
All of the non-salesy sales copy pieces you’ll get will be ultra-targeted to your business, campaigns, products/services, and goals.
Expected Turnaround:
This depends on your project and assets.
Conscious, transparent pricing:
Sales projects are very tricky to give a ballpark for. They could literally range from a few hundred to tens of thousands. It’s best to chat about your specific products, campaigns, ideas, and goals. The final price will depend on the sales pieces we’re creating. I will always outline and explain the final price for you before we lock anything in. Get in touch to chat about your sales pieces now.
Quick sales copy FAQ:
As many as you need. We can chat about your campaign, goals, and more to determine the most optimal strategy for your business on our intro chat.
50% (of the confirmed copy piece(s)) to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500, the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!). For ongoing sales pieces, I usually set up a retainer agreement for us that outlines what copy will be written each month, and which is to be paid in full at the beginning of each month.
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Quick sales copy FAQ:
As many as you need. We can chat about your campaign, goals, and more to determine the most optimal strategy for your business on our intro chat.
50% (of the confirmed copy piece(s)) to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500, the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!). For ongoing sales pieces, I usually set up a retainer agreement for us that outlines what copy will be written each month, and which is to be paid in full at the beginning of each month.
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Brand Story Elements
Brand Story Elements
Your brand is unique, and all your key messaging pieces in your copy need to reflect that.
Crafting brands’ unique and tailored brand story copy pieces is one of my specialties. I get to understand and “feel” your brand to help it tell its story in a few catchy and effective words. Words that generate emotions. Because words that spark emotions are what get your mission moving.
What copy and messaging pieces are part of your brand story elements?
- Your About page: TONS of your planet-loving customers will hit up your About page FIRST after landing on your website. (Yep, us conscious folks love reading about a brand’s mission behind the product, purpose behind the profit, and a brand’s values).
- Your tagline: If you cannot communicate what your brand is about in a few short and succinct words (that’ll fit under or next to your logo), you need a new (or proper) tagline.
- Your campaign slogans: Each campaign you launch has a purpose. Tailored campaign slogans will relay with a simple glance what it is about and why it matters. These slogans will stick on your clients’ minds and help you reach your campaigns’ goals faster.
- Your brand voice (and tones): Whether you realize it or not, the way your brand talks (and writes) will create an instant connection in your audience’s mind. You need to shape that association and connection to be the one you want to achieve. So, getting your brand voice (and identifying tones) right is crucial if you want to make the right impact. Working together, we can either refine and perfect, or create from scratch the perfect voice your brand needs to connect with your audience.
I also offer complete brand voice guides. These are guides you can distribute among your team(s) and use a messaging directive for every single marketing piece you’ll create.
What do you walk away with? Brand messaging and copy pieces that’ll sound exactly like you and communicate the core parts of your business and what your mission is about.
Expected Timeline:
Brand element projects vary in time commitment depending on what you already have and what you need. But a typical range is 2-6 weeks.
Conscious, Transparent Pricing:
Brand elements projects vary in pricing depending on what you need and how much research we’ll still need to put in. Most brand story projects start at $1,500. I will always outline and explain the final price for you (and what you’ll get) before we lock anything in.
Quick brand story elements copy FAQ:
50% to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500 (such as add-ons for returning clients), the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!).
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Quick brand story elements copy FAQ:
50% to lock in your project on my calendar; 50% at delivery of the first copy draft. For projects under $1,500 (such as add-ons for returning clients), the total cost is due at signing – to lock it in on my calendar (which also gives you a guarantee for when your project will be starting!).
I do! The initial 50% is required to lock in your spot on my client calendar, but we can split the remaining 50% over 2-3 smaller payments. You don’t fully own the copy until all payments have been made, however.
Contact me! Always happy to clarify any further questions!
Need something else?
Copywriting done right. For the right impact.
The Goods
What you always get with my projects:
You’ll get words that sell, obvs.
But – you’re gonna need a bigger (reusable) bag, because you’ll walk home with a LOT more than just words. You’ll also get these fancy tools, tips, and goodies below, that will help you communicate and market your business right.
Here’s what my clients get:
(* = if applicable)
Target market & audience research
My in-depth research is one of the things that sets me apart the most from other copywriters. I take a crazy-detailed look into what makes your business unique and how it helps the people who you want to work with.
Ideal customer analysis
Great copy knows your ideal client inside out. In my research, I uncover their likes, dislikes, and passions when it comes to eco-conscious businesses, products, and services. This is huge in determining exactly how your mission fits into their life and goals — making your copy ultra-targeted and irresistible.
Competitor research
With looking at you and your superpowers, comes looking at your competitors. By looking at what others do right (or wrong), I can identify gaps and opportunities to realize and optimize for your business and determine in what ways and with what kind of messaging you can stand out and attract the right audience.
Brand voice refinement
Identifying and matching your unique brand voice is one of my specialties. But if you need help refining (or defining) what your brand voice should sound like, I can help you with more a thorough analysis to craft the perfect tone that draws in the right people (and it’s only an add-on if you need a LOT of help.)
Client or team interviews (and/or audience language mining)*
Not all projects need client or team interviews. But if they do, I’ll talk one-on-one (via video/calls) with your fave clients or team members to extract the right tidbits for copy gold. I’ll prepare all the questions (and can help with the setup of the calls – via templated emails you can send your selected clients) to get exactly what I need from these chats. I’ll also do in-depth review and audience language mining for most projects.
Customized SEO toolkit*
Most web copy projects get to reap the benefits of my SEO marketing background as I craft custom, keyword-refined SEO elements (meta titles, meta descriptions, different title tags and more) for each of your web pages. These SEO elements will help your business show up and rank in search engines, like Google. They’re also crucial when sharing any of your website links.
If you want full SEO-infused copy (in-depth keyword research and strategic inclusion in all of your copy), just ask (this is an add-on).
Complementary media recommendations
The right words+the right media pieces (images, videos, gifs, emojis, etc.) go together like peanut butter and jelly. And with me, you’ll get suggestions (and often, actual stock images) for the most fitting media to include and where to sprinkle it in your copy.
Designer referrals (if desired)
Copy comes to life best with the right design elements. And a good designer is a gem. If you need a recommendation, I’m happy to tap into my network to help you find the perfect fit!
Note: If you already have a designer on tap – as an add-on service – I’m also happy to link up and collab with them directly to ensure your end result (copy+design) hits all the right marks.
Copy delivery deck
With every full project, I present your copy in a super helpful copy deck bundle. This copy deck helps you understand exactly where to put what in terms of headings, links, media recommendations, CTAs (Calls-to-Action), and more. That way, you or your web designer will have a field day putting your site together.
Two rounds of revisions
You get two rounds of revisions with every full project. These revision rounds (if needed) ensure I incorporate any feedback and edit requests you may have. What’s even better? You get plenty of time to do them.
Unlimited copyright
Once your project has wrapped and been fully paid, you will own the full copy and can use it as you like. This means, you can use snippets from your website copy in your social media copy, emails, blogs, sales pages, and much more! (And many copy pieces continue to live in evergreen mode and make your business money for years!)
Additional strategic marketing campaign tips for your business (yep completely free & included at no extra charge! 🎉)
With over 15 years in marketing, I’m happy to share extra tips and recommendations for your business and marketing strategy as they pop up. These may come in the form of an entire extra document with organized tips (often for whole websites) or little bits and ideas throughout the project or calls.
How does it all work? Easy-breezy.
My simple 6-step copywriting process guarantees you the highest quality of copy at the most convenience, while giving me the clearest insights into your business, brand, ideal clients, mission, and goals – ensuring both of us the best results.
My copywriting process is designed to make your life easier and get you results.
Intro Chat (30-Mins)
This is a zero-commitment call to get to know each other. What will we talk about? Your business’s mission, goals, messaging and copy needs, and how I can help you with all of that. (And obvs our favorite latte flavors.)
Gathering the Goods
This is where the fun begins. You get to fill in my ultra-awesome Client Questionnaire (easy digital link) and I get to learn alllll about your business’s background and deets!
Project Details & Confirmation
After I’ve reviewed your Client Questionnaire, I’ll give you my go-ahead for your project (the email you’ve been waiting for). We’ll finalize our collaboration specs (project price and timeline, contract signing, deposit payment, etc.)
Kickoff!
At our project start, we’re kicking off your planet-saving project with a 1-hour deep dive Kickoff Call (via video screenshare) to discuss your business and the project in detail. We’ll pinpoint your goals and desired outcomes, preferred tone(s) of voice, ideal audience, and lots more to ensure the copy hits all the right marks.
The Copy Magic Happens
After our Kickoff Call, the copy magic starts. You mostly get to sit back and enjoy all your free time. This part may include interviews with some of your favorite clients and/or team members. In that case, I might need your help coordinating but it will be short. I’ll take care of everything as needed and keep you in the loop every step of the way. After my deep dive research into your market, audience, competitors and more, I’ll start to write, write, write.
Delivery! 🎉
I’ll deliver my first copy version within the specified timeframe. (Hurrah!) We can discuss any desired edit requests or adjustments, and I’ll incorporate your feedback promptly. You get 2 FREE revisions, included at no extra charge with your delivery.
Client Feedback
“Jenna is a pleasure to work with. She is knowledgeable–continually recommending new ways to improve our marketing. She is reliable–when she says she will do something, she does it, every time. She is flexible–she listens to what I want, adds her perspective and experience, and sets goals accordingly. She is professional, confident, well-spoken and poised. We are lucky to have her as part of our team.”
Kevin Harper
Kevin W. Harper CPA
Ready to make an impact your audience will love you for?
Ready to make an impact your audience will love you for?
Get on my calendar for that fun let’s-get-to-know-each-other intro chat.
Simply fill in the form below, and a magic fairy will book your spot on my calendar.
CTA for the end of the page
Where will this call to action send people to?
© 2020–2024 Impact Copy Craft. All rights reserved. | Terms of Service | Privacy Policy